Emma Batchelor' Bio
Discover Ferries is an industry body representing 11 ferry operators in the UK, British Isles and Ireland. As director of Discover Ferries, Emma’s role is to help raise the profile of ferry travel to consumer audiences.
A passionate and enthusiastic communicator, Emma has 20 years’ experience in PR and marketing including at ferry operator DFDS, as well as agency-side for companies such as top 15 PR agency, Trimedia (now Grayling).
Emma held the post of UK PR manager at DFDS for four years, where she was responsible for developing and implementing high impact public relations campaigns across consumer, trade and online media and communities. Other key duties included leading on UK corporate PR, crisis communications and reputation management, handling media enquiries and acting as a spokesperson. Emma has extensive experience in managing PR teams, agencies and marketing budgets, as well as developing and managing relationships with third party organisations and industry stakeholders.
A self-professed ferry addict, Emma has enjoyed ferry travel since she was a child.
Discover Ferries member ferry operators include Brittany Ferries, Caledonian MacBrayne, DFDS, Irish Ferries, Isle of Man Steam Packet Company, Isles of Scilly Steamship Group, MBNA Thames Clippers, P&O Ferries, Red Funnel, Stena Line and Wightlink. In 2016, Discover Ferries members carried 38 million passengers and 8.7 million cars as well as 151,360 coaches.